With 29M+ subscribers and 5B+ annual views, X.PIN (差评) is a Chinese tech outlet celebrating a decade of reporting from Hangzhou, now bringing its firsthand coverage to a global audience.
WHO WE ARE
Founded over a decade ago with a simple mission to make tech accessible to everyone, Chaping (差评) has evolved from a small team into one of China’s most influential tech media platforms. Today, we generate 5 billion annual views, backed by a loyal community of tech enthusiasts and industry insiders.
Our Reach
WeChat (newsletters): 6 million+ subs
Douyin (short form videos): 4.7 million+ subs
Bilibili (long form videos): 3.3 million+ subs
All Platforms: 29 million+ subs
Our reporting has caught the attention of industry giants. People like Pony Ma (Tencent), Lei Jun (Xiaomi), and Robin Li (Baidu) all follow our updates.
If you can read Chinese, feel welcome to subscribe to our content here: https://space.bilibili.com/19319172?spm_id_from=333.337.0.0
Going Global
In March 2026, we launched Substack as our first step toward a global audience. Through high-value, firsthand reporting, we aim to bust stereotypes, counter misinformation, and bring real clarity to anyone tracking China's tech industry.
Beyond Substack, our new YouTube channel, XPIN, breaks down complex tech into simple explainers for a broader audience. Check it out!
CREDIBILITY
Since 2015, our team has been building trusting relationships across China’s technology ecosystem. We speak directly with the research institutions, product managers, and company executives.
In 2023, we published How Algorithms Murder Journalism, offering a sharp critique of the impact short-form video has on professional journalism. The core idea, “Neo Tabloids” (新黄色新闻), was picked up by over a dozen major news outlets and became a prominent topic of discussion at the 2024 “Two Sessions”—China’s highest annual political meetings.
Through years of dedication, we have built a high-profile audience among China’s tech elite, including Pony Ma (Tencent), Allen Zhang (WeChat), Lei Jun (Xiaomi), Pete Lau (OnePlus), Robin Li (Baidu), and Frank Wang (DJI). Join their ranks to gain firsthand knowledge of China’s frontier tech industry.
TALK TO US!
We’re brand new on Substack, and we’d love to hear from you! Drop us a comment or a message to tell us what you want us to cover next, or how we can improve. You suggestions won’t be ignored!
How We Can Help Each Other
Need inside info?
If you’re a journalist or researcher tracking China’s tech sphere and need a reality check on a story, ask us.
Want to collaborate?
Whether it’s an interview, a guest post, or a deep-dive partnership, our doors are wide open. Just shoot us a message or an email!
Email Address
xpin2359@gmail.com
